forgesafetypersonnel
Public Safety Equipment
BigCommerce
3 Weeks + Google Ads Active
Forge Safety Personnel is an e-commerce platform offering a wide catalog of tactical apparel, protective gear, and accessories from leading brands.
We were tasked with building a scalable, conversion-focused store on BigCommerce, tailored to the specific needs of law enforcement and safety professionals.
Objectives
Develop a clean, organized storefront with thousands of SKUs
Improve site structure and navigation for high-volume inventory
Enhance brand presence and conversion rates
We built a fully customized BigCommerce theme to match the Forge Safety brand while prioritizing user experience.
Key Features
Advanced category structure (by brand, type, and use-case)
Mega-menu navigation for quick product access
Optimized product page templates (images, specs, pricing tiers)
Built-in blog to support content marketing & SEO
Custom “Featured / Bestselling / New” merchandising sections
Outcome
Seamless shopping flow for large product catalogs
Professional, high-performance design aligned with the brand
The site highlights a wide range of products for safety personnel — from tactical pants and duty belts to protective gear and accessories.
Featured Brands
Under Armour
5.11 Tactical
Boston Leather
Safariland
Streamlight
Pelican Products
High Speed Gear
Tru-Spec
Top Categories
Tactical Apparel (pants, shirts, base layers)
Duty Gear (belts, batons, holsters, holders)
Body Armor & Protection
Ammunition & Reloading
Bags & Packs
We implemented on-site marketing and content tools to drive engagement:
Blog system for publishing safety tips and gear guides
SEO-friendly product and category metadata
Email newsletter signup to build customer base
Cross-sell and upsell recommendations on product pages
Forge Safety Personnel is now a comprehensive, professional online store for tactical and safety equipment.
Achievements
Modernized online presence for a legacy gear supplier
Improved UX and site navigation for a large SKU catalog
Increased customer engagement and brand credibility
Tech Stack
BigCommerce (Storefront + CMS)
Custom Papathemes Theme
BigCommerce Apps (email, merchandising, analytics)
The website is fully responsive across all screen sizes. It delivers a seamless experience on mobile, tablet, and desktop, ensuring usability for every visitor.
I’d love to hear about your project — share your details and let’s create something great together
